Figure 1: Logo of GSBA 4
Figure 2: Karl’s Bust in Aachen (left side) 5
Figure 3: Karl Statue in Frankfurt (right side) 5
Figure 4: The TMS Strategy Wheel 19
Figure 5: A Strategy Hierarchy 20
Figure 6: Strategy Dynamics 26
Figure 7: Strategy Dynamics 70
Figure 8: 50 Year Increase in World Trade 73
Figure 9: Three-Step-Ploy 76
Figure 10: Strategy Dynamics 78
Figure 11: Strategy Interactions 81
Figure 12: The Globalization Triangle 82
Figure 13: A Framework for Global Strategy 85
Figure 14: A Framework for Global Strategy 86
Figure 15: Strategic Gap Analysis 87
Figure 16: Decision Process 88
Figure 17: Decision Making 88
Figure 18: Three-Step-Ploy 89
Figure 19: Go for Advantage 92
Figure 20: Porter’s Generic Strategies 94
Figure 21: Ansoff-Matrix 95
Figure 22: Strategy Progress 96
Figure 23: Three-Step-Ploy 97
Figure 24: Organizational Change Process 100
Figure 25: Strategy Progress 102
Figure 26: Strategy Implementation 103
Figure 27: Strategy Progress 104
Figure 28: Balanced Scorecard 104
Figure 29: EVA-Model 105
Figure 30: Operations Management 106
Figure 31: Strategy Progress 107
Figure 32: Strategy Development 115
Figure 33: A Framework for Global Strategy 119
Figure 34: The Globalization Triangle 119
Figure 35: An Industry’s Globalization Potential 120
Figure 36: The Hexagon of Competitive Advantage 120
Figure 37: Business Growth/Competitive Matrix 121
Figure 38: Country’s Global Importance Matrix 121
Figure 39: Level of Global Activity Matrix 122
Figure 40: Strategic vs. Comparative Advantage 122
Figure 41: Marketing Elements 123
Figure 42: Marketing Elements 124
Figure 43: Global Strategy Analysis 125
Figure 44: Globalization Drivers 127
Figure 45: Globalization Drivers 128
Figure 46: Summary of Globalization Levers 129
Figure 47: Organizational Elements 130
Figure 48: Internet Effects on Industry Globalization Drivers 131
Figure 49: Ideal Role of Marketing in the Organization 132
Figure 50: Influences on Marketing Strategy 132
Figure 51: Influences on Int. Business 133
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